Should B2B marketers create a mobile-first strategy? Customers in the business world don’t use their phones at work, do they? They’re solving complex issues, not buying groceries. Businesspeople use desks and desktops, right?
Your audience uses desktops. However, most B2B audiences are spending more time on their mobile devices for business. You can hire LinkedIn Outreach Agency to guide you in this matter. Here we discuss everything about the mobile-first approach in B2B Digital Marketing strategies
Knowing Mobile-First Marketing
Mobile-first marketing puts mobile devices and users first. Instead of modifying desktop ads for mobile devices, you must build and optimize your marketing initiatives for mobile.
Mobile-first marketing emphasizes speed and simplicity. Mobile customers are on the go and have shorter attention spans, so your marketing messaging must be clear, engaging, and simple.
Mobile-first marketing is also extremely targeted and personalized. Mobile data and location-based technology allow firms to target specific audiences with personalized messaging and offers.
B2B Marketers’ Mobile First Marketing Strategy: What Should They Consider?
What’s a mobile-first marketing strategy? It used to mean optimizing web pages for responsive mobile viewing and making mobile functions easy to conduct.
But that was when B2B mobile usage was just beginning. Over 50% of internet ads will be mobile in 2023 for the first time.
A mobile-first marketing strategy today involves assessing your audience’s mobile behaviors and tailoring experiences to them. People increasingly use their phones for email and web searches. More than half of LinkedIn users check their feeds on mobile devices, which is our priority.
Make all B2B ads mobile-friendly
There’s more to creating mobile-friendly ads than just making sure the graphics are the proper size. View your LinkedIn stream on your PC to understand. Scroll quickly. Do the same on your phone. Please compare for a moment.
Noticed anything?
What messages or styles jumped out on your desktop stream but not on mobile? On mobile, did messages with too much text or busy pictures blend into the background?
However, what about your mobile feed’s most notable messages and ads? Were messages clearer or shorter? Did the images communicate better and captivate? Were messages easier to use? Did the communications you liked give a clear next step?
B2B marketers may stand out on social media and among mobile buyers by focusing on these criteria. While not always, advertising that renders well on mobile devices will generally render well on desktop machines. Nowadays, all digital B2B ads should be mobile-first.
For instance, make vertical video advertising. Mobile users have a better experience, and desktop viewers don’t suffer.
Video advertising should have captions too. Most site visitors disable sound. Captions allow viewers to follow your video script without turning up the sound.
B2B marketers often have a desktop-mobile audience, so they should choose ad formats that work on both. LinkedIn’s customized, self-service advertising is responsive and displayed effectively on any device.
Simple, seamless mobile experiences
A simple message can stand out on mobile devices. B2B marketers need clicks and interactions too.
Brand engagements are about time and value for your audience. A B2B buyer will assess if your brand is worth the time and effort in about the same time it took you to read this text.
Encouraging B2B buyers to interact with your brand and content increases their likelihood of doing so. Even if your information is the same value, making it easier to access will improve your time-versus-value ratio.
B2B marketers are realizing they can achieve numerous goals on LinkedIn without sending users to their websites. B2B marketers use LinkedIn Lead Gen Forms to make premium content easy to access from feeds. Many pre-populated forms require only a few clicks.
Since LinkedIn provides first-party data, B2B marketers can access, manage, and trust high-quality lead data. A great win-win.
Make mobile shopping better
You’ve probably compared your shopping experience to your competition’s. Have you compared your mobile shopping experience to your competitors’?
Each year, B2B e-commerce revenues increase. We estimate that 17% of B2B sales will be digital in 2023. E-commerce represented 13% of B2B revenues in 2019.
Also, B2B buyers prefer internet commerce when available. In 2021, 83% of B2B buyers preferred digital ordering and payment, according to Gartner.
Even for B2B products that don’t fit the e-commerce mold, consumers want to perform much of the research themselves without sales. A good mobile experience builds B2B customer loyalty. Over 90% of purchasers who had a good mobile experience would buy from the same vendor again. Poor mobile experiences dropped that figure to 52%.
Contacting vendors for pricing and product specs can be frustrating for B2B buyers. B2B marketers have good reasons to minimize transparency, but buyers want it.
Take advantage of chances to make your pricing more transparent and your solution easier to buy online. If you can’t, do what you can.
Mobile-First Marketing Best Practices
For efficient mobile-first marketing initiatives, use these best practices:
Make mobile-friendly content:
Ensure your content is mobile-friendly with clear headlines, calls-to-action, and formatting.
Local search optimization:
Optimize your website and marketing activities for local search with the correct location and contact data.
Use mobile-specific CTAs:
Use mobile-friendly calls-to-action like “Click to Call” or “Get Directions.”
Customise messages:
Use data and location-based technologies to send customers customized messages and offers.
Evaluate campaigns:
Test and tweak your mobile-first marketing strategies to determine what works and what doesn’t.
Conclusion:
Again, mobile-first marketing isn’t exclusive. A mobile-first strategy benefits your audience, therefore prioritize them. A mobile-first marketing approach that provides smooth and satisfying experiences requires understanding your audience’s mobile behaviors and preferences. If you want to know more about this you can contact with B2B Lead Generation Agency.