Search engines and Local SEO have changed dramatically in recent years, which means that what once might have worked for you could now hurt you.
Searching online is one of the most common ways consumers can find local businesses. And about 88% of consumers use Google to find the businesses they want in their area.
Avoiding changing your SEO efforts could cause your rankings to drop significantly, resulting in fatal traffic loss from your website. So what actions should you consider?
The use of mobile devices
Currently, mobile searches are dominated by search engines, which is why Google implemented mobile indexing. If a website is not optimized for mobile devices, then your website will suffer crashes and changes in the SERPs.
It must be taken into account that Google constantly changes its algorithm to favor the performance of the devices, so if you do not have a fully responsive website, then you would have a serious problem.
Accurate NAP Information
Ensure your business’s Name, Address, and Phone Number (NAP) are consistent across all online platforms, including your website, directories, and social media profiles. Inaccurate information can confuse search engines and potential customers.
Register your company with Google
Websites must list all of their offices on Google My Business. Setting up these accounts is very easy, free, and takes very little time to do.
It has huge benefits for all local businesses, improving their SEO and making it easier for people to find and communicate with them.
Also, it is advisable to register with Bing and other local directories that can help users find your business. Make sure each locale you have registered is configured correctly.
Make encouraging comments
When it comes to local SEO, opinions carry a lot of weight. The more reviews you have, the more likely you are to appear higher in search engine results.
Quality reviews and comments are favored by Google, so try to encourage your customers to leave genuine reviews regularly on your corporate blog.
List your business on reputable local directories, industry-specific directories, and chamber of commerce websites. These citations can improve your online visibility and validate your business’s location.
The content may seem boring to you, but it is the best way to drive traffic to your website and increase page authority. Every website should have a business blog where you post interesting and informative content aimed at your audience.
Google loves fresh content, and your audience loves fresh content, so why ignore it?
Create content that’s relevant to your local audience, such as blog posts, articles, or videos about local events, news, and trends. This can help you establish yourself as a local authority and attract local visitors.
Social Media Engagement
Engage with your local community on social media platforms. Share local news, events, and updates. Respond to comments and messages promptly to foster a sense of community and encourage user engagement.
Relying too much on SEO only
SEO is very important, but it’s not the only online marketing strategy you should consider. SEO should be a marketing channel that you use in conjunction with social media, mailing, and other digital marketing strategies.
local SEO is an ongoing effort, and it’s important to monitor your progress using tools like Google Analytics and Search Console. Regularly assess your local SEO strategy and make adjustments based on changes in the local search landscape and your business’s goals.
With these Local SEO actions, you will have a better chance of reaching your target audience and attracting more users to your website.
If you need help implementing a Local SEO strategy, contact us at Digital Specialist. We are here to help you step by step to manage your content marketing strategy.